Master in Business Management and Administration (Tech MBA)

In the first topic, you will get to the core of modern business management by exploring the structure of a business, the resources and objectives of each department, and organizational fundamentals. You will also take a deeper look at the keys to the business model, among other essential aspects. Once you understand the foundations of how a company runs properly, you will analyze how the political and economic context influences its performance. This knowledge will give you a solid base for the rest of the master.

Structure of a business Principles of business management Interdepartmental dynamics Resource management and optimization Defining objectives Keys to competitiveness

Decision hierarchy Corporate risk assessment and management Business model assessment Innovative business models The influence of the economy, politics, and legislation on companies

In this topic you will dive into the most operational area of a company. You will understand how processes are organized, how tasks are defined, and how the resources needed to reach the established objectives are allocated. You will learn to supervise, evaluate, and properly lead the operations department.

Process planning Operations optimization Automation Resource allocation Operational sustainability Risk management in operations

Operations certifications Operational oversight metrics Quality control Continuous process improvement Defining and evaluating operational objectives Innovation and new technologies in operations

Discover how financial management not only sustains companies but can also be their growth engine. Through financial analysis and financial strategies, you will learn to drive company development by optimizing the financial resources available. You will also be able to supervise, evaluate, and lead your company's finance department.

(Optional) Prework: Introduction to basic financial concepts Corporate finance Financial risk management Profitability analysis of projects and business lines Derivative instruments (options, futures, swaps, etc.) and their use in risk management. Strategic financial planning Planning and preparing general budgets Financial statement and cash flow analysis

Comprehensive financial control International financial management Funding sources Financial hedging strategies Management of company capital Financial investments and asset management Taxes and tax obligations Merger and acquisition strategies Company valuation Innovation, fintech, and financial technology

This topic will give you the knowledge you need to understand a company's specific marketing needs and apply strategies and resources that optimize their effectiveness. Rather than focusing on building campaigns, the aim of this topic is to develop a strategic perspective that lets you assess whether campaign planning is sound, whether campaigns are performing correctly, identify problems or opportunities for improvement, and make informed decisions to lead an effective marketing strategy. You will also understand the importance of the brand and learn the most current branding strategies. Finally, it covers the keys to sales strategy that will allow you to ensure the company implements the most profitable tactics.

(Optional) Prework: Introduction to basic marketing concepts Brand and branding Consumer behavior Target audience segmentation Key performance indicators (KPIs) Advertising channels and Paid Media Social media SEO and SEM Designing the digital marketing strategy Effective offline marketing strategies

Budget allocation Campaign performance evaluation and analysis Campaign optimization and A/B testing Effective CRM Modern sales strategies and techniques Distribution channels Managing the sales division Consultative selling techniques Automation and new technologies in the sales process Pricing strategies

You will learn the keys to leading the Human Resources area. You will understand modern techniques for finding, attracting, and retaining the best talent for your company. This topic also teaches you to build a corporate culture that supports growth and innovation while maintaining the well-being and motivation of your teams.

Strategic recruitment Compensation planning Incentive plans to attract and retain talent Continuous professional development Positive organizational culture

Designing career plans Objective performance evaluation Compliance with labor legislation Workplace well-being Technology in HR management

This section teaches you the keys to successfully evaluating, defining, and developing new products and services. You will begin by analyzing the best ways to identify new value propositions that can fit the company's positioning and target audience. Next, you will see how to validate them and the process for creating and bringing the product in question to market. You will learn to align product innovation with market needs, ensuring every launch is a success. The different options for protecting the intellectual property of new products will also be analyzed.

Market research Competitor analysis Designing new products and services Customer Experience (CX) and User Experience (UX) Validating the viability of new products and services Prototyping and testing Product development

Effective product life cycle management Product launch strategies Integrating customer feedback Sustainability in product development Cooperation in R&D Intellectual property management

In this topic, you will understand how international politics, economics, and legislation can affect your business. You will also learn to globalize your business, understanding how to adapt your strategy and operations to diverse cultural and regulatory environments. This topic gives you the keys to identifying market opportunities abroad and establishing your brand worldwide.

International political implications International economic implications International legal implications Global expansion strategies Analysis of cultural implications

International operations management International trade negotiations Import and export regulations Localization strategies Entry into foreign markets

Entrepreneurship makes it possible to bring new value propositions to market, and it matters just as much to an entrepreneur launching a startup as to a company looking to keep growing in new markets. In this topic we will look at the keys to entrepreneurial success, both through creating a startup and by introducing a new business model within an established company.

Entrepreneurship Identifying opportunities Business plan Validating the business idea Startup funding Scalability and growth Acceleration and incubation

Intrapreneurship Intrapreneurship culture Internal innovation programs Tools and resources for intrapreneurs Measuring the impact of intrapreneurship Managing innovative projects Building internal networks

You will explore the art of transformational leadership in depth, preparing yourself to lead with vision and influence. This module teaches you to inspire and motivate teams, manage change, and lead with integrity and effectiveness in a global environment.

Team management and inspiring leadership Intrinsic motivation techniques Extrinsic motivation techniques Encouraging participation and commitment Effective communication and soft skills for team management

Soft skills for conflict resolution and negotiation Developing ethical leadership Adaptability and change management A culture of participative leadership Training in resilient leadership

In this topic, you will master the methodologies and tools essential to successful project management. You will learn to plan, execute, and oversee complex projects, making sure deadlines, objectives, and budgets are met. You will also study the most cutting-edge tools and technologies in the field of project management.

Principles of project management Project planning Identifying and allocating resources Budget estimation and management Agile methodology Scrum methodology Communication in project management

Project risk management Time management Project management software and tools New project management technologies Project monitoring and control Evaluating project results and KPIs

You will discover how ethics, transparency, and accountability can be integrated into corporate strategy to promote sustainability. In this topic you will learn to implement governance practices that strengthen stakeholder trust and support sustainable growth.

Principles of corporate governance Corporate governance structure Strategies for corporate sustainability Challenges and opportunities Developing a culture of sustainability

Compliance and corporate ethics Corporate social responsibility (CSR) Sustainability reporting and transparency Integrating technology into governance Communication with stakeholders

You will learn to close significant deals and build lasting relationships with key accounts. This topic offers advanced negotiation and sales strategies focused on understanding and meeting the needs of major clients in competitive markets.

Introduction to negotiation strategies Preparing and planning negotiations Advanced negotiation techniques Characteristics and needs of large clients Analyzing and adapting to client needs

Sales techniques specific to key accounts Managing key account relationships Handling objections in negotiations Account retention and growth strategies

In this topic we will teach you to carry out advanced analysis on large volumes of data in order to extract key information and make better decisions. From handling complex data to applying advanced analysis tools and algorithms, we will equip you to make the most of the value of data.

Big Data techniques Business Intelligence tools Data visualization KPIs and performance metrics Balanced scorecards Data integration Advanced data analysis Statistical analysis

Database management Data cleaning and quality Reporting Financial scenario simulation for future strategies Comparative analysis of financial simulations Data-driven decision-making

You will discover how to design and apply optimal strategies to meet the most demanding business objectives. You will also learn how to drive the organization's growth and competitiveness through strategic planning. This topic will teach you the skills to analyze the competitive environment, formulate effective strategies, and guide the company toward their correct implementation.

Fundamentals of strategic management Analysis of external factors Analysis of internal factors Decision variables Aligning objectives with the business vision

Assessment of opportunities and risks Designing effective business strategies Strategic planning processes Strategic theories and models Strategic analysis and innovation

We will teach you how to use the most advanced data analysis tools based on generative Artificial Intelligence available today. This technology will allow you to run all kinds of analyses automatically. It will not only help you analyze large volumes of data quickly and effectively, it can also write a report and answer all your questions about the data and the analysis performed.

Generative AI tools for automatic data analysis Features and capabilities Automated data analysis Prompt engineering for data analysis

Creating reports with generative AI Automatic resolution of questions about the data Optimizing decision-making with AI

Get ready to lead digital transformation in your organization. You will learn to identify improvement opportunities through digitalization and to implement changes that transform operations and improve your company's competitiveness.

Fundamentals of digital transformation Assessing a company's digital maturity Identifying areas for improvement and digitalization opportunities Developing and implementing a digital strategy Optimizing processes through digitalization

Effective change management Challenges and barriers in digital transformation Impact of digitalization on productivity Technological tools and solutions Cybersecurity

This topic introduces the most disruptive technologies that are currently redefining practically every business sector. You will learn how they work and how to integrate them into corporate strategies to drive innovation and gain a competitive advantage over rivals.

Introduction to Artificial Intelligence Opportunities and applications of AI in business Introduction to blockchain Opportunities and applications of blockchain in business Introduction to IoT Opportunities and applications of IoT in business

Introduction to Virtual and Augmented Reality Opportunities and applications of VR and AR in business Cloud computing Other disruptive technologies for business Strategies for integrating technological innovations Challenges in implementing disruptive technologies

You will discover how AI can automate and optimize processes in your company, increasing efficiency and reducing costs. You will learn to apply AI solutions that transform operations and create smarter, more agile workflows.

Identifying opportunities Integrating AI for process optimization Automating tasks and processes with AI Customer service with AI Workflows

Generative AI tools for increasing employee productivity Generative AI in Google Sheets and Google Docs Microsoft Copilot (generative AI built into Office)

In the final topic, you will learn to lead technological innovation and its strategic integration within the company. We will analyze in which scenarios and in what way each technology is best used. You will also study how to foster a culture of innovation and how to keep your organization one step ahead of its competitors through the use of the latest technologies.

The role of technology and innovation in business competitiveness Technology assessment and selection Aligning technology with corporate objectives Developing a technological innovation strategy Specific features of managing innovation projects

Audits and technology risk management Innovation culture and processes Funding and resources for innovation Analysis of technology and innovation trends